Analysis of Expectations of Electronic Grocery Shopping for Potential Customer Segments
نویسندگان
چکیده
منابع مشابه
Analysis of Expectations of Electronic Grocery Shopping for Potential Customer Segments
The special nature of groceries, especially perishables, challenges the possibilities of digital channels i.e. computers and networks to improve customer service. We report the findings of theme interviews on the potential of electronic commerce (EC) of groceries with 33 experts of grocery industry and EC, most of them senior executives, in 23 organisations in Finland during the Autumn of 1997....
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ژورنال
عنوان ژورنال: Australasian Journal of Information Systems
سال: 1998
ISSN: 1449-8618,1449-8618
DOI: 10.3127/ajis.v6i1.329